Shreyam's Media Coursework Blog 2 - Mr Halsey

Read  this Vox feature and podcast transcript on Lil Nas X and Old Town Road . Make sure you read the whole thing - including the podcast transcript - then answer the following questions: 1) What is the big debate regarding Old Town Road and genre? Many people argue that Old Town Road is not a country song 2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? The song was sung 20 year old Lil Nas X & the beat was purchased for $30. It was at 19 on the Billboard country chart before being removed as Billboard didn't consider it to be a country song 3) What is the Yeehaw agenda? Black people representing the cowboy aesthetic , which subverts expectation s as traditional representations of cowboys in the media are mostly white men 4) How did the story become a debate about race in America? When the song was removed from the charts, Genius reached out and of course Billboard said, “Oh no, it has nothing to do with his race , it h

1) What is the purpose of a music video? The purpose of a music video is to sell products, the most obvious  of which is the song featured in the video. However, other connected  products are also marketed by a music video . For example, the  album the song is featured on, the film the song is part of the  soundtrack for, an upcoming tour by the artist and merchandise like  t-shirts. 2) How has the digital age changed the production and distribution of music videos? Most record companies now allow their artists’  music videos to be online but under controlled conditions. For  example, Sony BMG has a YouTube channel which hosts their  artists’ videos and offers links to iTunes so that songs can be  downloaded legally. Individual artists also have their own YouTube  channels. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? In America, three major record companies, Sony Music Entertainment, Universal Music Group and Abu Dhabi Media (along